The smallest software projects are 10 times more productive than large software projects. Large software projects used to be the norm as there was were no cloud offerings. Every software vendor built build their own highly scalable, resilient, high performance systems which made most software projects large. Big companies didn't like this but benefited from being the only ones able to afford the innovation these large software products and projects delivered. 

The world has changed.

Now startups working on pay as you go, Platform as a Service offerings are now competing in a battle of asymmetric warfare against the behemoths. Offering customers fast paced, highly scalable innovation.

Maybe the heritage company's answer isn't yet another idea in their innovation funnel?